Experienced marketing leader with 18+ years in cloud partnerships, technology alliances, resellers, GSIs, MSPs, and distributors.

I am passionate about crafting marketing strategies for brand leadership and driving demand generation through the channel.

Partners I’ve worked with include AWS, Microsoft, Intel, VMware, Oracle, SAP, IBM, BMC. Workday. Cisco, Deloitte, Cognizant, and many more.

Experience

Education & Certifications

Skills & Proficiencies

STRATEGY AND PIPELINE GENERATION

• Designed and executed global and regional marketing programs, overseeing joint market planning, syndication, and channel tactics, with a focus on tracking and measuring KPIs.
• Developed partner segmentation to empower sales teams in prioritizing partners, establishing marketing support models, and allocating MDF.
  
• Created scalable and repeatable "marketing-in-a-box" programs, enabling partners to conduct demand generation activities.
  
• Executed diverse program tactics, including social media, webinars, virtual/live events, email, telemarketing, syndication, and paid acquisition.
  
• Engineered audience acquisition strategies, mapping workflow, call-to-action, and lead passing for marketing programs.
  
• Established Partner Concierge for scalable support, enabling numerous partners to execute lead generation activities and providing insights into partner engagement and success.
  
• Led strategy and management for industry in-person events, aligning with target accounts and contributing to pipeline creation at events like AWS Reinvent, Microsoft Ignite, Cisco Live, VMworld.
  
• Spearheaded global sponsorship development, design, sales, and recruitment for Partner Summits and Partner Advisory Boards.
  

CONTENT AND MESSAGING DEVELOPMENT

• Developed partner value messaging and co-marketing assets for joint solutions, including solution briefs, white papers, landing pages, and presentations.
  
• Curated unique partner messaging by leveraging corporate-produced assets, tailoring content to resonate with partner's customers.
  
• Created partner playbooks, guiding partners on executing corporate campaigns independently.
  
• Produced social media content for partner programs and events to enhance partner value and expand audience reach.
  
• Crafted global monthly partner newsletters, showcasing key campaigns, new content, and pipeline-generating opportunities.
  
• Designed playbooks for demand generation kits, directing partners in executing marketing programs, including email messaging for audience acquisition and follow-up.
  

Analytics, platform and applications

• Implemented a data-driven approach, defining key metrics and KPIs for success in channel marketing.
  
• Leveraged Salesforce CRM to analyze and track deal registrations, pipeline, and marketing campaign attribution.
  
• Utilized Tableau for data analysis, revealing trends, forecasting, and providing actionable insights.
  
• Employed 6Sense for ABM, utilizing buying signals to target accounts with the highest propensity to buy.
  
• Managed a Channel Marketing automation platform, Structured Web, enabling scalable self-service tools for partners in executing lead generation activities.
  
• Regularly tracked partner deal registrations, pipeline, and marketing campaign attribution using Salesforce.
  
• Utilized Tableau for data analytics, facilitating data-driven decision-making.
  
• Collaborated on Quip, a collaboration platform.
  
• Employed Marketo and Eloqua for marketing automation in email campaigns.
  
• Utilized Zoom Info for list buys targeting accounts in marketing campaigns.
  
• Managed email campaign management with Mailchimp and Hubspot.
  

Sample Work

Testimonials

“Excellent grasp on digital marketing”

“Strong understanding of the channel”

“Brings new ideas to alliance marketing”

• Fitness enthusiast with a passion for strength training, pilates, yoga, and spin.
  

• Outdoor lover enjoying hiking, SUP, and snowboarding.
  

• Avid traveler with a big bucket list to conquer.
  

• Favorite co-worker: Ginger, my mini goldendoodle, keeping me great company.